2026 Persian Parade
The Persian Parade is an annual celebration of Iranian culture, but its visual presence has often been limited by low funding and inconsistent marketing. As someone who is both Persian and a dancer in the parade, I felt a strong personal connection to the event and wanted to help bring it the recognition it deserves.
I created a refreshed branding concept to better capture the spirit of the parade and shared it with the organizers. The direction centers on a bright, vibrant color palette inspired by the pre-revolution Iranian flag, reflecting the joy and movement of Persian dance. The logo uses a hand-drawn style that nods to the elegance of Farsi lettering while echoing the fluidity and rhythm of the performances themselves.
At a time when there is so much turmoil surrounding Iran, this project was especially meaningful. It became a way to highlight the beauty, culture, and sense of community that the parade represents, and to celebrate it in a way that feels visible, modern, and full of life.
Branding, Print Design, Experiential Design, Photography
Photographers: Valerie Owhadi, Adam Gray, Yael Haruni
Yael Haruni | 2026 Persian Parade
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